ARGOPROJECT TYPETypographic Resurrection Design

DELIVERABLESResearch, Exhibition Design, Typography

SOFTWAREAdobe Illustrator, Glyphs

COLLABORATIONAnderson University Type Foundry
Originating from the discovery of four letterforms on a laundry starch box, ARGO has evolved into a comprehensive typeface boasting a contemporary aesthetic. Marked by robust and confident letterforms, ARGO seamlessly blends woodblock aesthetics with modern sensibilities, embodying a timeless quality.

With its sturdy serifs and well-proportioned design, ARGO exudes a commanding presence, making it perfect for attention-grabbing headlines, bold branding, and impactful displays. Beyond its visual strength, ARGO infuses designs with a rich sense of history and character, creating a versatile typeface that bridges the gap between traditional charm and contemporary flair.

ARGO was showcased in the AU Type Foundry's 2023 Exhibition, titled "Transcend: Across, Beyond, and Through." This showcase featured a collection of revived typefaces, with Transcend serving as a platform to resurrect the history of the original typeface creators, their distinctive forms, and the purpose behind their creations. The exhibition sought to delve into the intriguing concept of reviving ephemeral moments from the past and bringing them into the present, creating a unique intersection where the layers between different times become delicately intertwined.







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