MASHCOPROJECT TYPEBrand Identity Design

DELIVERABLESBrand Identity, Brand Story, Merchandise, Pitch Deck

SOFTWAREAdobe Illustrator, Adobe Photoshop, Apple Keynote
Picture this: It’s 12:45 PM, and you’re heading out the door to an interview for your dream job. You’re starving, but the thought of greasy fast-food promises nothing but regret. You need something quick, fresh, and satisfying. You walk into Mashco, where the irresistible aroma of Brazilian flame-grilled chicken fills the air. You order the Lebanese-inspired Tabule Tacos: a vibrant mix of fresh parsley, juicy tomatoes, crisp onions, and tender bulgur wheat, all topped with a zesty blend of olive oil, lemon juice, and refreshing mint—neatly wrapped in a fluffy tortilla. In minutes, you’re back on the move, savoring every bite, knowing you’ve made a smart, tasty choice (and, by the way, you land the job).

At Mashco, we believe that food should do more than just satisfy your hunger; it should fuel your body and excite your senses. Originally from Lebanon and classically trained in Brazil, owner and chef Augusto Santos brings a unique perspective on international fusion to the forefront at Mashco. This bold restaurant, widely recognized as Gainesville’s destination for vibrant cuisine, Mashco blends the rich flavors of Lebanon with the innovative techniques of Brazilian barbecue. The menu is crafted with only the freshest ingredients, creating a culinary experience that’s both flavorful and memorable.

So, whether you’re nailing that interview, powering through your day, or just taking a moment to savor something delicious, Mashco is here to make sure you’re fueled for success. Come for the food, stay for the flavor, and leave knowing that you’ve made the right choice for both your taste buds and your body.

View the pitch deck

{This was made for academic purposes}






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