CENTRE STAGEPROJECT TYPEBrand Identity Design

DELIVERABLESBrand identity, Merchandise, Brand Guideline Book

SOFTWAREAdobe Illustrator, Adobe Photoshop, Apple Keynote
Founded in 1983 by Douglas P. McCoy, Centre Stage is a year-round, 285-seat regional theater conveniently situated near historic Falls Park and downtown Greenville’s Main Street. Renowned for its diverse array of entertainment, encompassing music, comedy, drama, and art exhibitions, Centre Stage takes pride in its distinctive configuration, comfort, and intimate setting. Through various leadership transitions, the theater has maintained a steadfast commitment to artistic excellence, emphasizing modern repertoire and new works.

From a determination to raise artistic standards, to its consistent focus on every detail of the patron experience, Centre Stage strives to create an atmosphere that excites, energizes, and elevates each person with whom it comes in contact. 

Through extensive research and auditing, the goal of this brand identity was defined: convey the intimate setting, engaging energy, and valiant nature of Centre Stage.

View the brand guideline book

{This was made for academic purposes}





View the brand guideline book



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