DELIVERABLESResearch, Exhibition Design, Typography, Publication Design
SOFTWAREAdobe Illustrator, Glyphs
COLLABORATIONAnderson University Type Foundry
Beau Gregory is a typeface created for the Flying Fish restaurant in Bentonville, Arkansas. The goal of this typeface is to attract new customers who are looking for a restaurant like the Flying Fish, by reflecting the care-free and family-friendly attitude of the restaurant. To create a familiar and approachable feel, this typeface was inspired by vintage fishing reels and signs, which consistently utilized condensed, sans-serif typefaces.
A publication was created to spotlight this typeface, highlighting both the process and the result. This publication was outsource printed through Clemson University and showcased at the AU Typography 2022 Exhibition.
Beau Gregory was showcased in the AU Typography 2022 Exhibition, titled "26 Characters". This exhibition delved into the nuanced world of bespoke typography, providing a comprehensive exploration of the meticulous research, creative processes, and intricate development involved in crafting each of the 26 showcased typefaces. The showcase exemplified the designers' dedication to craftsmanship, pushing the boundaries of conventional typography and inviting reflection on the intricate artistry that goes into creating distinctive and purposeful typefaces.
{This was made for academic purposes}